Einmehr
Built for the few who care about the planet.
Project overview
An app concept designed to be earth- and human-friendly, focused on the selling, trading, and recycling of secondhand clothing.
Field of expertise
Fashion sharing
Skill stack
UX Design
Product design
Animation
The challenge
Fast fashion makes buying easy and disposing effortless. Most clothing is discarded long before it is worn out, and existing resale platforms treat them as an afterthought rather than something users can actively take responsibility for.
Research
Interviews surfaced a recurring frustration with Vinted, our closest competitor: sellers often overprice items, which pushes buyers away and leaves listings unsold.
Many of these unsold items end up thrown out anyway. Users wanted an easier way to navigate what's actually worth buying, trading, or donating.
Solution
Einmehr reframes secondhand fashion around three actions: donate to unlock shopping credits, share points with friends, or trade one item directly for another.
A built-in recycling guide teaches users how to responsibly dispose of what can't be reused. Thus putting the user first and fostering a real sense of community, not just another repetitive marketplace.
Outcomes
The biggest takeaway wasn't the number itself, but how consistently users kept surfacing insights throughout testing: the next direction is simplifying the surrounding UI, so the core actions such as: donate, trade, and share stay the clear focus. With the UI guiding users towards those actions, rather than competing for attention.
